Matthew Olesh Analyzes McDonald’s AI Price-Fixing Lawsuit in Bloomberg Law

In a Nov. 10, 2026, Bloomberg Law article titled “McDonald’s AI Price-Fixing Suit Fuels Legal Risk Over Franchises,” Obermayer commercial litigation partner Matthew Olesh examines the use of an algorithmic pricing tool to coordinate menu prices across its franchise locations. Filed by a McDonald’s customer on Oct. 2, the lawsuit alleges that the pricing tool gathered confidential data from individual restaurants to recommend menu prices, allegedly driving up costs for consumers.

The suit presents unique antitrust risks because it alleges McDonald’s acted as a central pricing hub rather than utilizing a third-party software vendor.

The franchise aspect “is a little different than the other cases that have at least so far been out there,” commented Olesh.

You can read the full story on Bloomberg Law.