Dineo Thompson Quoted in Article About Impact of COVID-19 on Law Firm Marketing
Obermayer CMO Dineo Thompson was quoted in Furia Rubel in connection with the impact of the COVID-19 pandemic on law firms. In the article, titled “One Year After the World Shut Down, Where Are We Now?,” published in March 2021, Dineo along with other legal industry experts shared her takeaways from the webinar that she co-presented, titled “COVID-19-1 Year Later: Successes & Lessons Learned for Professionals at Every Level.”
“During the last year, I had to go on the offensive to defend the marketing budget. I requested a special budgeting meeting with leadership and identified key stakeholders and rainmakers in the firm who support and fully understand marketing. I engaged them in the marketing budget process and quantified the return on the marketing activities, focusing on KPIs, to prove value. This proved successful. Moving forward, we should celebrate our successes and capitalize on the new normal. Take the lessons learned and apply them as we move forward,” said Dineo.
Furia Rubel Communications provides integrated marketing and public relations services to clients in professional service and business sectors internationally.
